ULTA
StockUlta Beauty, Inc.
One email when a drop — in price or in valuation — is historically rare for ULTA. Otherwise we stay quiet.
Bigger than its usual dip. Not yet rare.
Ulta Beauty, Inc. is 26.2% off its high — deeper than its 5.9% average pullback, but it has been through 147 drawdowns before. Not historically significant yet — we'll say so if that changes.
Valuation is notable too — P/S Severity Score 3.2, below its typical range.
Significant
Current Drawdown
-26.2%
Days in Drawdown
172
Avg Max Drawdown
5.9%
Avg Length
44
Drawdown Severity Score™
4.9
ULTA - Price & High Water Mark
ULTA - Drawdown Timeline
How to read this chart: Negative values indicate drawdowns from all-time highs. Values closer to 0% mean the stock is near its high water mark.
Valuation vs Its Own History
Data as of August 20, 2026 · updated daily
Where today's valuation sits within ULTA's own multi-year range, scored with the same Drawdown Severity Score language as price, measured from its typical level rather than its record high — a higher score means it has rarely been cheaper. This is context, not a recommendation.
Price to Sales
Ulta Beauty, Inc. has been cheaper on this measure only about 28% of the time in 19 years of daily history.
Price to Sales history
EV to EBITDA
Ulta Beauty, Inc. has been cheaper on this measure only about 36% of the time in 18 years of daily history.
EV to EBITDA history · log scale
Ulta Beauty, Inc. (ULTA) Analysis: Current Drawdown Insights
Ulta Beauty, Inc. is currently in a drawdown that is unusual by its own historical standards. As of 2026-08-21, the stock is trading at $521.46, which represents a 26.2% decline from its all-time high of $706.82. This drawdown has persisted for 172 days.
Based on its full tracked price history, Ulta Beauty, Inc. typically experiences drawdowns averaging 5.9% in depth, with an average duration of 44 days. Ulta Beauty, Inc. has gone through 147 total drawdown events in its tracked history. The largest drawdown on record for Ulta Beauty, Inc. was 87.9%, beginning in 2007. The longest drawdown duration on record was 1128 days.
The Drawdown Severity Score™ for Ulta Beauty, Inc. currently stands at 4.93. This is our proprietary indicator that shows the relative severity of the current drawdown based on the asset's unique historical patterns. A score between 3.0 and 5.0 indicates an elevated drawdown that's larger than this asset's historical averages.
Understanding Drawdowns: A drawdown measures how far a stock has fallen from its peak price. Every stock experiences drawdowns: periods when the price declines from all-time highs before recovering. By analyzing Ulta Beauty, Inc.'s historical drawdown patterns, investors can identify when the stock is experiencing a typical market fluctuation versus an unusual decline that is rare by that stock's own historical standards.
📜 Historical Drawdown Events
Current drawdown shown in blue. Showing the most recent and the deepest of 147 tracked pullbacks (61 listed).
| Start Date | End Date | Duration | Max Depth | Start Price | Lowest Price | Recovery Price |
|---|---|---|---|---|---|---|
| 2026-03-02 | Ongoing | 172 days | -26.2% | $706.82 | $521.46 | n/a |
| 2026-02-10 | 2026-02-17 | 7 days | -4.2% | $696.25 | $667.18 | $706.82 |
| 2026-01-26 | 2026-02-06 | 12 days | -8.0% | $686.12 | $631.10 | $690.37 |
| 2026-01-22 | 2026-01-23 | 2 days | -0.3% | $683.45 | $681.64 | $686.12 |
| 2026-01-12 | 2026-01-20 | 9 days | -0.7% | $666.18 | $661.49 | $675.62 |
| 2025-12-23 | 2026-01-02 | 10 days | -1.4% | $612.95 | $604.09 | $620.04 |
| 2025-12-10 | 2025-12-22 | 13 days | -2.8% | $602.97 | $585.98 | $612.95 |
| 2025-12-08 | 2025-12-09 | 2 days | -2.0% | $601.50 | $589.30 | $602.97 |
| 2024-03-14 | 2025-12-05 | 632 days | -44.6% | $567.18 | $314.47 | $601.50 |
| 2024-02-28 | 2024-03-13 | 14 days | -3.8% | $561.41 | $540.22 | $567.18 |
| 2023-05-01 | 2024-02-26 | 302 days | -32.6% | $551.43 | $371.85 | $556.32 |
| 2023-04-04 | 2023-04-28 | 25 days | -5.5% | $551.19 | $520.95 | $551.43 |
| 2023-03-29 | 2023-03-30 | 2 days | -1.0% | $531.79 | $526.33 | $536.37 |
| 2023-02-17 | 2023-03-28 | 39 days | -4.7% | $531.56 | $506.46 | $531.79 |
| 2023-02-08 | 2023-02-15 | 8 days | -1.8% | $524.96 | $515.75 | $526.56 |
| 2023-02-02 | 2023-02-07 | 6 days | -1.1% | $523.59 | $518.00 | $524.96 |
| 2023-01-27 | 2023-01-30 | 4 days | -0.2% | $506.82 | $505.67 | $507.97 |
| 2023-01-19 | 2023-01-23 | 5 days | -2.4% | $500.08 | $488.12 | $500.47 |
| 2023-01-12 | 2023-01-17 | 6 days | -0.5% | $493.55 | $490.99 | $494.59 |
| 2023-01-06 | 2023-01-11 | 6 days | -0.9% | $488.94 | $484.76 | $493.55 |
| 2022-12-09 | 2023-01-04 | 27 days | -8.8% | $481.65 | $439.20 | $483.52 |
| 2022-12-02 | 2022-12-07 | 6 days | -1.5% | $472.53 | $465.58 | $480.05 |
| 2022-11-29 | 2022-11-30 | 2 days | -1.6% | $457.24 | $449.88 | $464.84 |
| 2022-11-23 | 2022-11-28 | 6 days | -0.6% | $450.04 | $447.37 | $457.24 |
| 2022-09-13 | 2022-11-22 | 71 days | -14.5% | $446.14 | $381.59 | $450.04 |
| 2022-09-09 | 2022-09-12 | 4 days | -0.5% | $445.34 | $442.90 | $446.14 |
| 2022-04-21 | 2022-09-07 | 140 days | -20.7% | $431.38 | $342.08 | $444.01 |
| 2022-01-05 | 2022-04-19 | 104 days | -16.6% | $418.74 | $349.42 | $428.37 |
| 2021-11-17 | 2022-01-04 | 49 days | -11.6% | $413.86 | $365.82 | $418.74 |
| 2021-10-19 | 2021-11-16 | 29 days | -11.9% | $406.35 | $358.15 | $413.86 |
| 2021-08-26 | 2021-10-13 | 49 days | -7.4% | $389.90 | $360.92 | $395.31 |
| 2021-08-13 | 2021-08-24 | 12 days | -3.0% | $371.91 | $360.74 | $373.85 |
| 2019-07-18 | 2021-08-11 | 756 days | -64.9% | $366.39 | $128.52 | $366.83 |
| 2019-06-21 | 2019-07-16 | 26 days | -5.0% | $358.34 | $340.38 | $360.54 |
| 2019-04-29 | 2019-06-20 | 53 days | -10.0% | $357.94 | $322.07 | $358.34 |
| 2019-04-25 | 2019-04-26 | 2 days | -0.6% | $355.84 | $353.70 | $357.94 |
| 2019-04-17 | 2019-04-24 | 8 days | -2.2% | $355.08 | $347.41 | $355.84 |
| 2019-04-09 | 2019-04-16 | 8 days | -2.7% | $354.47 | $344.83 | $355.08 |
| 2019-04-02 | 2019-04-05 | 4 days | -1.5% | $352.55 | $347.30 | $353.63 |
| 2019-03-28 | 2019-03-29 | 2 days | -0.2% | $346.05 | $345.23 | $348.73 |
| 2019-03-19 | 2019-03-26 | 8 days | -3.4% | $342.22 | $330.52 | $342.90 |
| 2019-03-14 | 2019-03-15 | 2 days | -0.9% | $315.44 | $312.51 | $338.41 |
| 2019-03-04 | 2019-03-13 | 9 days | -3.1% | $315.30 | $305.45 | $315.44 |
| 2018-11-14 | 2019-03-01 | 108 days | -27.1% | $314.25 | $229.06 | $315.30 |
| 2017-06-06 | 2018-11-13 | 526 days | -39.4% | $313.73 | $190.16 | $314.25 |
| 2017-05-12 | 2017-05-26 | 15 days | -6.5% | $299.91 | $280.51 | $302.40 |
| 2017-05-10 | 2017-05-11 | 2 days | -0.0% | $299.57 | $299.47 | $299.91 |
| 2017-03-20 | 2017-05-03 | 45 days | -3.7% | $288.81 | $277.99 | $290.36 |
| 2017-03-16 | 2017-03-17 | 2 days | -0.5% | $287.78 | $286.32 | $288.81 |
| 2017-03-14 | 2017-03-15 | 2 days | -0.5% | $286.91 | $285.38 | $287.78 |
| 2017-03-06 | 2017-03-10 | 5 days | -3.0% | $278.15 | $269.92 | $286.42 |
| 2016-08-24 | 2017-02-21 | 182 days | -17.3% | $275.89 | $228.17 | $277.26 |
| 2015-12-17 | 2016-03-11 | 86 days | -19.9% | $187.27 | $150.07 | $191.62 |
| 2013-11-06 | 2015-01-08 | 429 days | -38.5% | $131.50 | $80.93 | $132.24 |
| 2013-01-04 | 2013-08-02 | 210 days | -27.5% | $101.99 | $73.96 | $103.47 |
| 2012-09-10 | 2013-01-03 | 116 days | -14.4% | $101.54 | $86.93 | $101.99 |
| 2012-06-21 | 2012-09-07 | 79 days | -14.3% | $97.70 | $83.74 | $101.54 |
| 2012-04-19 | 2012-06-15 | 58 days | -11.8% | $95.56 | $84.27 | $95.84 |
| 2011-11-07 | 2012-01-18 | 73 days | -13.7% | $73.42 | $63.38 | $74.91 |
| 2011-09-20 | 2011-11-04 | 46 days | -15.8% | $72.05 | $60.64 | $73.42 |
| 2011-07-11 | 2011-09-12 | 64 days | -28.8% | $67.94 | $48.35 | $70.15 |
| 2007-10-31 | 2010-12-01 | 1128 days | -87.9% | $35.04 | $4.24 | $36.07 |
How to read: Each row shows a complete drawdown from peak to recovery. Red rows = most severe drawdowns (worst 20% or 5x+ average), yellow rows = moderate (2x-5x worse than average).
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Or explore current drawdowns:
Ulta Beauty, Inc. (ULTA) is trading at $521.46 as of Aug 21, 2026. It is 26.2% below its high of $706.82. The drawdown has lasted 172 days. Severity score: 4.9 (Significant).
ULTA Price History and Drawdown Data
Latest price
$521.46
High-water mark
$706.82
Current drawdown
-26.2%
Days in drawdown
172
This ULTA page is built around daily price history, the latest high-water mark, current drawdown depth, drawdown duration, and comparable historical drawdown events. The chart above provides the price-history context, while the sections below explain how the current move compares with prior Ulta Beauty, Inc. drawdowns.
What History Says About ULTA
Ulta Beauty, Inc. has dropped 20%+ from its high 10 times in its tracked history. These events lasted an average of 430 days with an average max drop of -41.2%.
The current drawdown of -26.2% has lasted 172 days, which is within the typical range for comparable events.
| Period | Max Drop | Duration |
|---|---|---|
| Oct 2007 to Dec 2010 | -87.9% | 1128 days |
| Jul 2019 to Aug 2021 | -64.9% | 756 days |
| Mar 2024 to Dec 2025 | -44.6% | 632 days |
| Jun 2017 to Nov 2018 | -39.4% | 526 days |
| Nov 2013 to Jan 2015 | -38.5% | 429 days |
| May 2023 to Feb 2024 | -32.6% | 302 days |
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