Ulta Beauty, Inc. (ULTA) is trading at $515.04, which is -27.1% below its all-time high of $706.82. The Drawdown Severity Score is 5.1, placing it in the red (severe) zone. Over its tracked history, ULTA has experienced 139 significant drawdown events with an average maximum drawdown of -5.8%.
Data last updated: May 25, 2026 at 05:14 PM EDT
ULTA
StockUlta Beauty, Inc.
Price
$515.04
as of May 22, 2026
All Time High: $706.82
Strong
Current Drawdown
-27.1%
Days in Drawdown
67
Avg Max Drawdown
5.9%
Avg Length
41
Drawdown Severity Score™
5.1
ULTA - Price & High Water Mark
ULTA - Drawdown Timeline
How to read this chart: Negative values indicate drawdowns from all-time highs. Values closer to 0% mean the stock is near its high water mark.
Ulta Beauty, Inc. (ULTA) Analysis: Current Drawdown Insights
Ulta Beauty, Inc. is currently experiencing an unusual drawdown opportunity. As of 2026-05-22, the stock is trading at $515.04, which represents a 27.1% decline from its all-time high of $706.82. This drawdown has persisted for 67 days.
Based on comprehensive historical analysis spanning 14 years, Ulta Beauty, Inc. typically experiences drawdowns averaging 5.9% in depth, with an average duration of 41 days. Ulta Beauty, Inc. has gone through 139 total drawdown events in the last 14 years. The largest drawdown for Ulta Beauty, Inc. in the last 14 years was 64.9%. The longest drawdown duration in its history was 756 days.
The Drawdown Severity Score™ for Ulta Beauty, Inc. currently stands at 5.10. This is our proprietary indicator that shows the relative severity of the current drawdown based on the asset's unique historical patterns. A score between 5.0 and 8.0 indicates a rare, significant drawdown—the asset seldom sees declines at this level. This may represent a buying opportunity for value-focused investors with strong conviction.
Understanding Drawdowns: A drawdown measures how far a stock has fallen from its peak price. Every stock experiences drawdowns—periods when the price declines from all-time highs before recovering. By analyzing Ulta Beauty, Inc.'s historical drawdown patterns, investors can identify when the stock is experiencing a typical market fluctuation versus an unusual decline that may represent a buying opportunity.
📜 Historical Drawdown Events
Current drawdown shown in blue. Complete record of all 139 historical pullbacks below.
| Start Date | End Date | Duration | Max Depth | Start Price | Lowest Price | Recovery Price |
|---|---|---|---|---|---|---|
| 2026-03-16 | Ongoing | 67 days | -27.1% | $706.82 | $515.04 | — |
| 2024-02-28 | 2024-03-13 | 14 days | -3.8% | $561.41 | $540.22 | $567.18 |
| 2023-05-01 | 2024-02-26 | 302 days | -32.6% | $551.43 | $371.85 | $556.32 |
| 2023-04-04 | 2023-04-28 | 25 days | -5.5% | $551.19 | $520.95 | $551.43 |
| 2023-03-29 | 2023-03-30 | 2 days | -1.0% | $531.79 | $526.33 | $536.37 |
| 2023-02-17 | 2023-03-28 | 39 days | -4.7% | $531.56 | $506.46 | $531.79 |
| 2023-02-08 | 2023-02-15 | 8 days | -1.8% | $524.96 | $515.75 | $526.56 |
| 2023-02-02 | 2023-02-07 | 6 days | -1.1% | $523.59 | $518.00 | $524.96 |
| 2023-01-27 | 2023-01-30 | 4 days | -0.2% | $506.82 | $505.67 | $507.97 |
| 2023-01-19 | 2023-01-23 | 5 days | -2.4% | $500.08 | $488.12 | $500.47 |
| 2023-01-12 | 2023-01-17 | 6 days | -0.5% | $493.55 | $490.99 | $494.59 |
| 2023-01-06 | 2023-01-11 | 6 days | -0.9% | $488.94 | $484.76 | $493.55 |
| 2022-12-09 | 2023-01-04 | 27 days | -8.8% | $481.65 | $439.20 | $483.52 |
| 2022-12-02 | 2022-12-07 | 6 days | -1.5% | $472.53 | $465.58 | $480.05 |
| 2022-11-29 | 2022-11-30 | 2 days | -1.6% | $457.24 | $449.88 | $464.84 |
| 2022-11-23 | 2022-11-28 | 6 days | -0.6% | $450.04 | $447.37 | $457.24 |
| 2022-09-13 | 2022-11-22 | 71 days | -14.5% | $446.14 | $381.59 | $450.04 |
| 2022-09-09 | 2022-09-12 | 4 days | -0.5% | $445.34 | $442.90 | $446.14 |
| 2022-04-21 | 2022-09-07 | 140 days | -20.7% | $431.38 | $342.08 | $444.01 |
| 2022-01-05 | 2022-04-19 | 104 days | -16.6% | $418.74 | $349.42 | $428.37 |
| 2021-11-17 | 2022-01-04 | 49 days | -11.6% | $413.86 | $365.82 | $418.74 |
| 2021-10-19 | 2021-11-16 | 29 days | -11.9% | $406.35 | $358.15 | $413.86 |
| 2021-08-26 | 2021-10-13 | 49 days | -7.4% | $389.90 | $360.92 | $395.31 |
| 2021-08-13 | 2021-08-24 | 12 days | -3.0% | $371.91 | $360.74 | $373.85 |
| 2019-07-18 | 2021-08-11 | 756 days | -64.9% | $366.39 | $128.52 | $366.83 |
| 2019-06-21 | 2019-07-16 | 26 days | -5.0% | $358.34 | $340.38 | $360.54 |
| 2019-04-29 | 2019-06-20 | 53 days | -10.0% | $357.94 | $322.07 | $358.34 |
| 2019-04-25 | 2019-04-26 | 2 days | -0.6% | $355.84 | $353.70 | $357.94 |
| 2019-04-17 | 2019-04-24 | 8 days | -2.2% | $355.08 | $347.41 | $355.84 |
| 2019-04-09 | 2019-04-16 | 8 days | -2.7% | $354.47 | $344.83 | $355.08 |
| 2019-04-02 | 2019-04-05 | 4 days | -1.5% | $352.55 | $347.30 | $353.63 |
| 2019-03-28 | 2019-03-29 | 2 days | -0.2% | $346.05 | $345.23 | $348.73 |
| 2019-03-19 | 2019-03-26 | 8 days | -3.4% | $342.22 | $330.52 | $342.90 |
| 2019-03-14 | 2019-03-15 | 2 days | -0.9% | $315.44 | $312.51 | $338.41 |
| 2019-03-04 | 2019-03-13 | 9 days | -3.1% | $315.30 | $305.45 | $315.44 |
| 2018-11-14 | 2019-03-01 | 108 days | -27.1% | $314.25 | $229.06 | $315.30 |
| 2017-06-06 | 2018-11-13 | 526 days | -39.4% | $313.73 | $190.16 | $314.25 |
| 2017-05-12 | 2017-05-26 | 15 days | -6.5% | $299.91 | $280.51 | $302.40 |
| 2017-05-10 | 2017-05-11 | 2 days | -0.0% | $299.57 | $299.47 | $299.91 |
| 2017-03-20 | 2017-05-03 | 45 days | -3.7% | $288.81 | $277.99 | $290.36 |
| 2017-03-16 | 2017-03-17 | 2 days | -0.5% | $287.78 | $286.32 | $288.81 |
| 2017-03-14 | 2017-03-15 | 2 days | -0.5% | $286.91 | $285.38 | $287.78 |
| 2017-03-06 | 2017-03-10 | 5 days | -3.0% | $278.15 | $269.92 | $286.42 |
| 2017-02-22 | 2017-03-02 | 9 days | -1.4% | $277.26 | $273.43 | $277.45 |
| 2016-08-24 | 2017-02-21 | 182 days | -17.3% | $275.89 | $228.17 | $277.26 |
| 2016-08-22 | 2016-08-23 | 2 days | -1.4% | $274.55 | $270.70 | $275.89 |
| 2016-08-16 | 2016-08-18 | 3 days | -0.4% | $266.97 | $265.79 | $271.59 |
| 2016-08-08 | 2016-08-10 | 3 days | -0.4% | $262.35 | $261.33 | $263.09 |
| 2016-08-01 | 2016-08-05 | 5 days | -1.6% | $261.21 | $256.98 | $262.35 |
| 2016-07-26 | 2016-07-28 | 3 days | -0.7% | $259.55 | $257.73 | $260.48 |
| 2016-07-20 | 2016-07-22 | 3 days | -0.8% | $256.91 | $254.91 | $258.60 |
How to read: Each row shows a complete drawdown from peak to recovery. Red rows = most severe drawdowns (worst 20% or 5x+ average), yellow rows = moderate (2x-5x worse than average).
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ULTA Price History and Drawdown Data
Latest price
$515.04
High-water mark
$706.82
Current drawdown
-27.1%
Days in drawdown
67
This ULTA page is built around daily price history, the latest high-water mark, current drawdown depth, drawdown duration, and comparable historical drawdown events. The chart above provides the price-history context, while the sections below explain how the current move compares with prior Ulta Beauty, Inc. drawdowns.
What History Says About ULTA
Ulta Beauty, Inc. has dropped 15%+ from its high 7 times in its tracked history. These events lasted an average of 303 days with an average max drop of -31.2%.
The current drawdown of -27.1% has lasted 67 days, which is within the typical range for comparable events.
| Period | Max Drop | Duration |
|---|---|---|
| Jul 2019 to Aug 2021 | -64.9% | 756 days |
| Jun 2017 to Nov 2018 | -39.4% | 526 days |
| May 2023 to Feb 2024 | -32.6% | 302 days |
| Nov 2018 to Mar 2019 | -27.1% | 108 days |
| Apr 2022 to Sep 2022 | -20.7% | 140 days |
| Aug 2016 to Feb 2017 | -17.3% | 182 days |
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