PEP
StockPepsiCo, Inc.
One email when a drop — in price or in valuation — is historically rare for PEP. Otherwise we stay quiet.
Rare — pay attention.
PepsiCo, Inc. is 25% off its high, 1155 days in — deeper than the vast majority of its 347 recorded drawdowns. This is the kind of decline the severity score exists to flag.
Valuation is notable too — P/S Severity Score 4.2, below its typical range.
Strong
Current Drawdown
-25.0%
Days in Drawdown
1155
Avg Max Drawdown
3.6%
Avg Length
38
Drawdown Severity Score™
5.8
PEP - Price & High Water Mark
PEP - Drawdown Timeline
How to read this chart: Negative values indicate drawdowns from all-time highs. Values closer to 0% mean the stock is near its high water mark.
Valuation vs Its Own History
Data as of July 10, 2026 · updated daily
Where today's valuation sits within PEP's own multi-year range, scored with the same Drawdown Severity Score language as price, measured from its typical level rather than its record high — a higher score means it has rarely been cheaper. This is context, not a recommendation.
Price to Sales
PepsiCo, Inc. has been cheaper on this measure only about 16% of the time in 20 years of daily history.
Price to Sales history
EV to EBITDA
PepsiCo, Inc. has been cheaper on this measure only about 23% of the time in 20 years of daily history.
EV to EBITDA history · log scale
PepsiCo, Inc. (PEP) Analysis: Current Drawdown Insights
PepsiCo, Inc. is currently in a drawdown that is unusual by its own historical standards. As of 2026-07-14, the stock is trading at $135.45, which represents a 25.0% decline from its all-time high of $180.58. This drawdown has persisted for 1155 days.
Based on its full tracked price history, PepsiCo, Inc. typically experiences drawdowns averaging 3.6% in depth, with an average duration of 38 days. PepsiCo, Inc. has gone through 347 total drawdown events in its tracked history. The largest drawdown on record for PepsiCo, Inc. was 40.4%, beginning in 2008. The longest drawdown duration on record was 1620 days.
The Drawdown Severity Score™ for PepsiCo, Inc. currently stands at 5.75. This is our proprietary indicator that shows the relative severity of the current drawdown based on the asset's unique historical patterns. A score between 5.0 and 8.0 indicates a rare, significant drawdown: the asset seldom sees declines at this level in its tracked history.
Understanding Drawdowns: A drawdown measures how far a stock has fallen from its peak price. Every stock experiences drawdowns: periods when the price declines from all-time highs before recovering. By analyzing PepsiCo, Inc.'s historical drawdown patterns, investors can identify when the stock is experiencing a typical market fluctuation versus an unusual decline that is rare by that stock's own historical standards.
📜 Historical Drawdown Events
Current drawdown shown in blue. Showing the most recent and the deepest of 347 tracked pullbacks (68 listed).
| Start Date | End Date | Duration | Max Depth | Start Price | Lowest Price | Recovery Price |
|---|---|---|---|---|---|---|
| 2023-05-16 | Ongoing | 1155 days | -25.0% | $180.58 | $135.45 | n/a |
| 2023-05-08 | 2023-05-10 | 3 days | -0.5% | $178.88 | $178.03 | $178.88 |
| 2023-05-03 | 2023-05-04 | 2 days | -0.0% | $177.02 | $176.95 | $178.06 |
| 2023-04-26 | 2023-04-28 | 3 days | -0.6% | $174.68 | $173.60 | $175.77 |
| 2023-04-19 | 2023-04-20 | 2 days | -0.1% | $170.19 | $170.09 | $170.65 |
| 2022-12-02 | 2023-04-18 | 137 days | -9.0% | $170.02 | $154.68 | $170.19 |
| 2022-11-25 | 2022-11-30 | 6 days | -1.3% | $168.22 | $165.96 | $168.61 |
| 2022-10-31 | 2022-11-21 | 22 days | -3.0% | $165.63 | $160.63 | $167.99 |
| 2022-08-19 | 2022-10-28 | 71 days | -9.8% | $162.88 | $146.89 | $165.63 |
| 2022-08-17 | 2022-08-18 | 2 days | -0.1% | $162.80 | $162.71 | $162.88 |
| 2022-08-02 | 2022-08-12 | 11 days | -1.8% | $159.76 | $156.96 | $160.10 |
| 2022-04-29 | 2022-08-01 | 95 days | -11.4% | $159.15 | $140.95 | $159.76 |
| 2022-04-21 | 2022-04-28 | 8 days | -1.9% | $157.33 | $154.35 | $159.15 |
| 2022-01-18 | 2022-04-20 | 92 days | -11.9% | $156.45 | $137.84 | $157.33 |
| 2022-01-11 | 2022-01-13 | 3 days | -0.2% | $155.14 | $154.90 | $155.15 |
| 2022-01-03 | 2022-01-05 | 3 days | -0.4% | $154.73 | $154.08 | $154.83 |
| 2021-12-30 | 2021-12-31 | 2 days | -0.2% | $154.08 | $153.81 | $154.73 |
| 2021-12-17 | 2021-12-28 | 12 days | -2.0% | $153.05 | $149.92 | $153.53 |
| 2021-12-14 | 2021-12-15 | 2 days | -0.2% | $151.26 | $150.89 | $152.83 |
| 2021-12-09 | 2021-12-10 | 2 days | -0.1% | $148.33 | $148.14 | $150.51 |
| 2021-12-07 | 2021-12-08 | 2 days | -0.1% | $148.24 | $148.07 | $148.33 |
| 2021-11-08 | 2021-12-06 | 29 days | -3.7% | $146.87 | $141.37 | $148.24 |
| 2021-10-29 | 2021-11-02 | 5 days | -0.2% | $143.00 | $142.68 | $143.99 |
| 2021-10-21 | 2021-10-28 | 8 days | -1.3% | $142.72 | $140.84 | $143.00 |
| 2021-10-15 | 2021-10-19 | 5 days | -0.7% | $140.91 | $139.88 | $141.65 |
| 2021-08-20 | 2021-10-13 | 55 days | -4.8% | $139.64 | $132.89 | $139.79 |
| 2021-08-17 | 2021-08-19 | 3 days | -1.1% | $138.89 | $137.33 | $139.64 |
| 2021-07-28 | 2021-08-16 | 20 days | -2.5% | $138.79 | $135.37 | $138.89 |
| 2021-07-26 | 2021-07-27 | 2 days | -0.1% | $138.12 | $138.03 | $138.79 |
| 2021-07-21 | 2021-07-23 | 3 days | -0.4% | $136.93 | $136.37 | $138.12 |
| 2021-07-19 | 2021-07-20 | 2 days | -0.0% | $136.93 | $136.91 | $136.93 |
| 2021-07-09 | 2021-07-13 | 5 days | -0.3% | $131.69 | $131.36 | $134.42 |
| 2021-06-16 | 2021-07-02 | 17 days | -2.5% | $130.57 | $127.29 | $130.86 |
| 2021-06-07 | 2021-06-14 | 8 days | -1.2% | $129.92 | $128.39 | $130.56 |
| 2021-05-27 | 2021-06-03 | 8 days | -1.2% | $129.38 | $127.81 | $129.77 |
| 2021-05-21 | 2021-05-24 | 4 days | -0.1% | $128.44 | $128.33 | $128.98 |
| 2021-01-04 | 2021-05-20 | 136 days | -12.9% | $128.35 | $111.77 | $128.44 |
| 2020-12-30 | 2020-12-31 | 2 days | -0.1% | $127.59 | $127.49 | $128.35 |
| 2020-12-21 | 2020-12-29 | 9 days | -2.0% | $127.16 | $124.65 | $127.59 |
| 2020-12-07 | 2020-12-18 | 12 days | -1.1% | $126.23 | $124.83 | $127.16 |
| 2020-12-02 | 2020-12-04 | 3 days | -1.0% | $125.53 | $124.28 | $126.23 |
| 2020-11-17 | 2020-12-01 | 15 days | -1.9% | $125.26 | $122.90 | $125.53 |
| 2020-11-12 | 2020-11-13 | 2 days | -0.0% | $123.66 | $123.61 | $124.36 |
| 2020-02-18 | 2020-11-11 | 268 days | -28.8% | $123.61 | $87.99 | $123.66 |
| 2020-01-31 | 2020-02-05 | 6 days | -1.3% | $120.96 | $119.43 | $121.35 |
| 2020-01-24 | 2020-01-30 | 7 days | -1.3% | $120.81 | $119.19 | $120.96 |
| 2019-10-07 | 2020-01-16 | 102 days | -5.9% | $117.15 | $110.22 | $117.41 |
| 2019-09-05 | 2019-10-04 | 30 days | -3.1% | $115.41 | $111.86 | $117.15 |
| 2019-07-11 | 2019-08-27 | 48 days | -7.4% | $111.48 | $103.18 | $111.77 |
| 2019-06-21 | 2019-07-10 | 20 days | -2.3% | $111.27 | $108.76 | $111.48 |
| 2019-06-11 | 2019-06-20 | 10 days | -1.1% | $110.80 | $109.53 | $111.27 |
| 2018-01-29 | 2018-11-19 | 295 days | -20.4% | $96.25 | $76.58 | $96.43 |
| 2008-01-11 | 2012-06-18 | 1620 days | -40.4% | $47.01 | $28.02 | $47.04 |
| 2004-06-23 | 2005-02-04 | 227 days | -13.5% | $30.71 | $26.57 | $30.86 |
| 2002-04-22 | 2004-02-23 | 673 days | -33.0% | $28.44 | $19.06 | $28.59 |
| 2000-12-15 | 2001-09-18 | 277 days | -16.8% | $26.23 | $21.82 | $26.35 |
| 2000-10-31 | 2000-12-14 | 45 days | -13.7% | $25.82 | $22.27 | $26.23 |
| 1998-04-06 | 2000-06-14 | 801 days | -37.4% | $22.65 | $14.17 | $22.79 |
| 1997-10-22 | 1998-03-10 | 140 days | -14.1% | $20.14 | $17.30 | $20.27 |
| 1997-01-24 | 1997-05-02 | 98 days | -12.7% | $16.28 | $14.21 | $16.34 |
| 1996-07-02 | 1997-01-23 | 206 days | -20.7% | $16.21 | $12.85 | $16.28 |
| 1993-04-01 | 1995-04-24 | 753 days | -29.1% | $9.23 | $6.55 | $9.24 |
| 1992-01-10 | 1992-04-10 | 91 days | -12.8% | $7.46 | $6.51 | $7.51 |
| 1991-04-03 | 1992-01-08 | 281 days | -23.2% | $7.45 | $5.72 | $7.46 |
| 1990-07-18 | 1991-01-24 | 191 days | -21.5% | $5.72 | $4.49 | $5.84 |
| 1989-12-14 | 1990-04-06 | 113 days | -14.2% | $4.46 | $3.83 | $4.46 |
| 1987-08-28 | 1988-10-20 | 420 days | -28.7% | $2.72 | $1.94 | $2.74 |
| 1987-03-13 | 1987-06-03 | 82 days | -14.5% | $2.29 | $1.96 | $2.29 |
| 1986-07-03 | 1987-03-05 | 246 days | -26.6% | $2.24 | $1.64 | $2.25 |
How to read: Each row shows a complete drawdown from peak to recovery. Red rows = most severe drawdowns (worst 20% or 5x+ average), yellow rows = moderate (2x-5x worse than average).
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Or explore current drawdowns:
PepsiCo, Inc. (PEP) is trading at $135.45 as of Jul 14, 2026. It is 25.0% below its high of $180.58. The drawdown has lasted 1,155 days. Severity score: 5.8 (Strong).
PEP Price History and Drawdown Data
Latest price
$135.45
High-water mark
$180.58
Current drawdown
-25.0%
Days in drawdown
1,155
This PEP page is built around daily price history, the latest high-water mark, current drawdown depth, drawdown duration, and comparable historical drawdown events. The chart above provides the price-history context, while the sections below explain how the current move compares with prior PepsiCo, Inc. drawdowns.
What History Says About PEP
PepsiCo, Inc. has dropped 25%+ from its high 7 times in its tracked history. These events lasted an average of 683 days with an average max drop of -32.0%.
The current drawdown of -25.0% has lasted 1,155 days, which is 1.7x the average duration of comparable events.
| Period | Max Drop | Duration |
|---|---|---|
| Jan 2008 to Jun 2012 | -40.4% | 1620 days |
| Apr 1998 to Jun 2000 | -37.4% | 801 days |
| Apr 2002 to Feb 2004 | -33.0% | 673 days |
| Apr 1993 to Apr 1995 | -29.1% | 753 days |
| Feb 2020 to Nov 2020 | -28.8% | 268 days |
| Aug 1987 to Oct 1988 | -28.7% | 420 days |
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