NOW
StockServiceNow, Inc.
One email when a drop — in price or in valuation — is historically rare for NOW. Otherwise we stay quiet.
This is the kind of decline worth waking up for.
ServiceNow, Inc. is 45.1% off its high — among the deepest declines in its recorded history.
And it's not just the price: ServiceNow, Inc.'s P/S Severity Score is 8.6 — historically low valuation vs its own history.
Very Large
Current Drawdown
-45.1%
Days in Drawdown
557
Avg Max Drawdown
5.9%
Avg Length
60
Drawdown Severity Score™
8.5
NOW - Price & High Water Mark
NOW - Drawdown Timeline
How to read this chart: Negative values indicate drawdowns from all-time highs. Values closer to 0% mean the stock is near its high water mark.
Valuation vs Its Own History
Data as of August 21, 2026 · updated daily
Where today's valuation sits within NOW's own multi-year range, scored with the same Drawdown Severity Score language as price, measured from its typical level rather than its record high — a higher score means it has rarely been cheaper. This is context, not a recommendation.
Price to Sales
ServiceNow, Inc. has been cheaper on this measure only about 4% of the time in 14 years of daily history.
Price to Sales history
EV to EBITDA
ServiceNow, Inc. has been cheaper on this measure only about 6% of the time in 9 years of daily history.
EV to EBITDA history · log scale
ServiceNow, Inc. (NOW) Analysis: Current Drawdown Insights
ServiceNow, Inc. is currently in a drawdown that is unusual by its own historical standards. As of 2026-08-21, the stock is trading at $128.48, which represents a 45.1% decline from its all-time high of $234.08. This drawdown has persisted for 557 days.
Based on its full tracked price history, ServiceNow, Inc. typically experiences drawdowns averaging 5.9% in depth, with an average duration of 60 days. ServiceNow, Inc. has gone through 114 total drawdown events in its tracked history. The largest drawdown on record for ServiceNow, Inc. was 83.7%, beginning in 2006. The longest drawdown duration on record was 3349 days.
The Drawdown Severity Score™ for ServiceNow, Inc. currently stands at 8.46. This is our proprietary indicator that shows the relative severity of the current drawdown based on the asset's unique historical patterns. A score between 8.0 and 12.0 indicates an extremely rare, severe drawdown: the asset almost never experiences declines of this magnitude in its tracked history.
Understanding Drawdowns: A drawdown measures how far a stock has fallen from its peak price. Every stock experiences drawdowns: periods when the price declines from all-time highs before recovering. By analyzing ServiceNow, Inc.'s historical drawdown patterns, investors can identify when the stock is experiencing a typical market fluctuation versus an unusual decline that is rare by that stock's own historical standards.
📜 Historical Drawdown Events
Current drawdown shown in blue. Showing the most recent and the deepest of 114 tracked pullbacks (62 listed).
| Start Date | End Date | Duration | Max Depth | Start Price | Lowest Price | Recovery Price |
|---|---|---|---|---|---|---|
| 2025-02-10 | Ongoing | 557 days | -45.1% | $234.08 | $128.48 | n/a |
| 2024-12-13 | 2025-01-28 | 47 days | -11.6% | $229.68 | $203.15 | $234.08 |
| 2024-12-09 | 2024-12-10 | 2 days | -0.3% | $224.87 | $224.10 | $225.57 |
| 2024-11-27 | 2024-12-04 | 8 days | -2.7% | $214.01 | $208.28 | $224.63 |
| 2024-11-25 | 2024-11-26 | 2 days | -0.7% | $212.12 | $210.54 | $214.01 |
| 2024-11-13 | 2024-11-22 | 10 days | -4.1% | $209.66 | $201.07 | $212.12 |
| 2024-11-08 | 2024-11-11 | 4 days | -0.7% | $203.06 | $201.62 | $207.20 |
| 2024-10-25 | 2024-11-05 | 12 days | -2.5% | $191.32 | $186.60 | $194.21 |
| 2024-10-15 | 2024-10-24 | 10 days | -3.9% | $188.94 | $181.54 | $191.32 |
| 2024-10-11 | 2024-10-14 | 4 days | -0.6% | $188.93 | $187.72 | $188.94 |
| 2024-09-23 | 2024-10-09 | 17 days | -7.5% | $187.47 | $173.44 | $187.73 |
| 2024-09-17 | 2024-09-19 | 3 days | -0.7% | $178.49 | $177.17 | $183.85 |
| 2024-09-13 | 2024-09-16 | 4 days | -0.8% | $177.23 | $175.79 | $178.49 |
| 2024-09-03 | 2024-09-09 | 7 days | -3.5% | $171.00 | $165.01 | $171.12 |
| 2024-08-22 | 2024-08-30 | 9 days | -3.0% | $167.84 | $162.82 | $171.00 |
| 2024-08-16 | 2024-08-19 | 4 days | -0.5% | $166.42 | $165.51 | $166.58 |
| 2024-07-26 | 2024-08-15 | 21 days | -6.3% | $165.76 | $155.26 | $166.42 |
| 2024-02-12 | 2024-07-25 | 164 days | -20.9% | $162.59 | $128.66 | $165.76 |
| 2024-01-30 | 2024-02-07 | 9 days | -2.8% | $157.45 | $153.08 | $158.08 |
| 2024-01-16 | 2024-01-18 | 3 days | -0.2% | $145.84 | $145.51 | $149.19 |
| 2023-12-13 | 2024-01-11 | 30 days | -6.2% | $143.30 | $134.37 | $145.29 |
| 2021-11-05 | 2023-12-11 | 767 days | -51.3% | $140.35 | $68.35 | $141.02 |
| 2021-11-01 | 2021-11-04 | 4 days | -2.3% | $139.55 | $136.40 | $140.35 |
| 2021-10-26 | 2021-10-29 | 4 days | -3.5% | $137.77 | $132.95 | $139.55 |
| 2021-09-07 | 2021-10-19 | 43 days | -9.7% | $135.73 | $122.50 | $136.05 |
| 2021-08-25 | 2021-08-26 | 2 days | -0.1% | $124.37 | $124.21 | $124.81 |
| 2021-08-06 | 2021-08-20 | 15 days | -4.2% | $119.10 | $114.04 | $120.10 |
| 2021-02-12 | 2021-08-05 | 174 days | -23.6% | $118.89 | $90.88 | $119.10 |
| 2021-02-08 | 2021-02-11 | 4 days | -1.3% | $117.95 | $116.36 | $118.89 |
| 2021-02-03 | 2021-02-04 | 2 days | -1.2% | $116.70 | $115.33 | $117.80 |
| 2020-12-21 | 2021-02-02 | 44 days | -10.3% | $113.09 | $101.45 | $116.70 |
| 2020-12-09 | 2020-12-16 | 8 days | -2.7% | $108.45 | $105.48 | $109.00 |
| 2020-12-02 | 2020-12-08 | 7 days | -2.7% | $107.92 | $105.05 | $108.45 |
| 2020-11-09 | 2020-12-01 | 23 days | -10.1% | $107.04 | $96.26 | $107.92 |
| 2020-10-19 | 2020-11-05 | 18 days | -9.3% | $104.97 | $95.20 | $106.22 |
| 2020-10-14 | 2020-10-15 | 2 days | -0.3% | $103.66 | $103.38 | $104.14 |
| 2020-10-06 | 2020-10-09 | 4 days | -2.0% | $100.36 | $98.31 | $101.72 |
| 2020-09-03 | 2020-10-05 | 33 days | -11.3% | $99.94 | $88.63 | $100.36 |
| 2020-08-31 | 2020-09-01 | 2 days | -1.2% | $97.57 | $96.40 | $99.44 |
| 2020-08-27 | 2020-08-28 | 2 days | -1.5% | $97.54 | $96.11 | $97.57 |
| 2020-08-21 | 2020-08-25 | 5 days | -1.2% | $90.67 | $89.62 | $91.59 |
| 2020-07-21 | 2020-08-20 | 31 days | -6.2% | $89.85 | $84.27 | $90.67 |
| 2020-07-10 | 2020-07-20 | 11 days | -5.7% | $85.27 | $80.37 | $89.85 |
| 2020-07-02 | 2020-07-08 | 7 days | -1.2% | $83.36 | $82.35 | $85.04 |
| 2020-06-23 | 2020-06-30 | 8 days | -2.5% | $80.56 | $78.59 | $81.01 |
| 2020-06-11 | 2020-06-22 | 12 days | -6.6% | $80.33 | $75.01 | $80.56 |
| 2020-06-03 | 2020-06-10 | 8 days | -4.1% | $78.58 | $75.39 | $80.33 |
| 2020-05-21 | 2020-06-02 | 13 days | -4.9% | $78.03 | $74.23 | $78.58 |
| 2020-05-12 | 2020-05-20 | 9 days | -5.8% | $76.73 | $72.26 | $78.03 |
| 2020-05-08 | 2020-05-11 | 4 days | -1.2% | $76.37 | $75.45 | $76.73 |
| 2020-05-06 | 2020-05-07 | 2 days | -1.4% | $74.13 | $73.08 | $76.37 |
| 2020-02-20 | 2020-05-05 | 75 days | -30.2% | $71.54 | $49.91 | $74.13 |
| 2019-07-12 | 2020-01-13 | 186 days | -27.2% | $60.46 | $44.00 | $60.77 |
| 2019-05-17 | 2019-06-18 | 33 days | -10.6% | $55.59 | $49.68 | $56.53 |
| 2018-09-14 | 2019-01-31 | 140 days | -23.4% | $40.92 | $31.36 | $44.00 |
| 2018-07-13 | 2018-08-29 | 48 days | -9.6% | $38.93 | $35.19 | $40.05 |
| 2018-06-07 | 2018-07-11 | 35 days | -9.9% | $37.28 | $33.59 | $37.44 |
| 2018-03-15 | 2018-05-07 | 54 days | -9.9% | $35.07 | $31.60 | $35.20 |
| 2017-11-27 | 2017-12-15 | 19 days | -11.4% | $25.66 | $22.72 | $25.90 |
| 2017-02-16 | 2017-04-27 | 70 days | -10.7% | $18.79 | $16.79 | $18.87 |
| 2015-12-07 | 2017-01-27 | 418 days | -47.6% | $18.00 | $9.43 | $18.02 |
| 2006-09-06 | 2015-11-06 | 3349 days | -83.7% | $16.82 | $2.75 | $17.05 |
| 2005-10-25 | 2006-09-01 | 312 days | -14.5% | $16.60 | $14.20 | $16.62 |
How to read: Each row shows a complete drawdown from peak to recovery. Red rows = most severe drawdowns (worst 20% or 5x+ average), yellow rows = moderate (2x-5x worse than average).
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Or explore current drawdowns:
ServiceNow, Inc. (NOW) is trading at $128.48 as of Aug 21, 2026. It is 45.1% below its high of $234.08. The drawdown has lasted 557 days. Severity score: 8.5 (Very Large).
NOW Price History and Drawdown Data
Latest price
$128.48
High-water mark
$234.08
Current drawdown
-45.1%
Days in drawdown
557
This NOW page is built around daily price history, the latest high-water mark, current drawdown depth, drawdown duration, and comparable historical drawdown events. The chart above provides the price-history context, while the sections below explain how the current move compares with prior ServiceNow, Inc. drawdowns.
What History Says About NOW
ServiceNow, Inc. has dropped 15%+ from its high 8 times in its tracked history. These events lasted an average of 659 days with an average max drop of -38.5%.
The current drawdown of -45.1% has lasted 557 days, which is within the typical range for comparable events.
| Period | Max Drop | Duration |
|---|---|---|
| Sep 2006 to Nov 2015 | -83.7% | 3349 days |
| Nov 2021 to Dec 2023 | -51.3% | 767 days |
| Dec 2015 to Jan 2017 | -47.6% | 418 days |
| Feb 2020 to May 2020 | -30.2% | 75 days |
| Jul 2019 to Jan 2020 | -27.2% | 186 days |
| Feb 2021 to Aug 2021 | -23.6% | 174 days |
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