KO
StockThe Coca-Cola Company
One email when a drop — in price or in valuation — is historically rare for KO. Otherwise we stay quiet.
Nothing to see here.
The Coca-Cola Company is 2.3% off its high — within its normal range (its pullbacks average 3.9%). Whatever the news says today, this isn't historically significant.
Typical
Current Drawdown
-2.3%
Days in Drawdown
5
Avg Max Drawdown
3.9%
Avg Length
51
Drawdown Severity Score™
0.5
KO - Price & High Water Mark
KO - Drawdown Timeline
How to read this chart: Negative values indicate drawdowns from all-time highs. Values closer to 0% mean the stock is near its high water mark.
Valuation vs Its Own History
Data as of July 12, 2026 · updated daily
Where today's valuation sits within KO's own multi-year range, scored with the same Drawdown Severity Score language as price, measured from its typical level rather than its record high — a higher score means it has rarely been cheaper. This is context, not a recommendation.
Price to Sales
The Coca-Cola Company has been cheaper on this measure only about 100% of the time in 20 years of daily history.
Price to Sales history
EV to EBITDA
The Coca-Cola Company has been cheaper on this measure only about 83% of the time in 20 years of daily history.
EV to EBITDA history · log scale
The Coca-Cola Company (KO) Analysis: Current Drawdown Insights
The Coca-Cola Company is trading slightly below its recent peak. As of 2026-07-14, the stock price is $83.08, just 2.3% below its all-time high of $85.05.
Based on its full tracked price history, The Coca-Cola Company typically experiences drawdowns averaging 3.9% in depth, with an average duration of 51 days. The Coca-Cola Company has gone through 280 total drawdown events in its tracked history. The largest drawdown on record for The Coca-Cola Company was 55.0%, beginning in 1998. The longest drawdown duration on record was 4642 days.
The Drawdown Severity Score™ for The Coca-Cola Company currently stands at 0.52. This is our proprietary indicator that shows the relative severity of the current drawdown based on the asset's unique historical patterns. A score below 2.0 indicates a normal drawdown within the stock's typical range: a routine pullback.
Understanding Drawdowns: A drawdown measures how far a stock has fallen from its peak price. Every stock experiences drawdowns: periods when the price declines from all-time highs before recovering. By analyzing The Coca-Cola Company's historical drawdown patterns, investors can identify when the stock is experiencing a typical market fluctuation versus an unusual decline that is rare by that stock's own historical standards.
📜 Historical Drawdown Events
Current drawdown shown in blue. Showing the most recent and the deepest of 280 tracked pullbacks (67 listed).
| Start Date | End Date | Duration | Max Depth | Start Price | Lowest Price | Recovery Price |
|---|---|---|---|---|---|---|
| 2026-07-09 | Ongoing | 5 days | -2.3% | $85.05 | $83.08 | n/a |
| 2026-07-06 | 2026-07-07 | 2 days | -1.4% | $84.14 | $82.96 | $85.05 |
| 2026-06-11 | 2026-07-02 | 22 days | -5.0% | $83.59 | $79.39 | $84.14 |
| 2026-05-20 | 2026-06-10 | 22 days | -6.2% | $81.92 | $76.84 | $83.59 |
| 2026-03-02 | 2026-05-19 | 78 days | -8.5% | $81.56 | $74.63 | $81.92 |
| 2026-02-25 | 2026-02-27 | 3 days | -0.3% | $80.72 | $80.47 | $81.56 |
| 2026-02-18 | 2026-02-20 | 3 days | -0.8% | $79.56 | $78.91 | $79.84 |
| 2026-02-09 | 2026-02-17 | 9 days | -2.8% | $79.03 | $76.81 | $79.56 |
| 2026-01-28 | 2026-01-30 | 2 days | -0.7% | $73.55 | $73.06 | $74.85 |
| 2025-12-01 | 2026-01-27 | 58 days | -7.6% | $73.12 | $67.54 | $73.55 |
| 2025-11-24 | 2025-11-28 | 4 days | -0.5% | $72.95 | $72.59 | $73.12 |
| 2025-04-23 | 2025-11-21 | 213 days | -9.8% | $72.82 | $65.67 | $72.95 |
| 2025-04-04 | 2025-04-22 | 19 days | -6.6% | $72.11 | $67.37 | $72.82 |
| 2025-04-02 | 2025-04-03 | 2 days | -0.8% | $70.82 | $70.29 | $72.11 |
| 2025-03-04 | 2025-04-01 | 28 days | -4.3% | $70.74 | $67.67 | $70.82 |
| 2024-09-04 | 2025-03-03 | 181 days | -15.5% | $70.40 | $59.48 | $70.74 |
| 2024-08-22 | 2024-08-23 | 2 days | -0.3% | $67.08 | $66.85 | $67.29 |
| 2024-08-05 | 2024-08-20 | 16 days | -1.8% | $66.85 | $65.61 | $66.90 |
| 2024-07-31 | 2024-08-01 | 2 days | -1.4% | $65.26 | $64.35 | $65.53 |
| 2024-07-29 | 2024-07-30 | 2 days | -0.3% | $64.65 | $64.44 | $65.26 |
| 2024-07-22 | 2024-07-24 | 3 days | -0.8% | $62.95 | $62.45 | $63.45 |
| 2024-07-18 | 2024-07-19 | 2 days | -0.0% | $62.87 | $62.86 | $62.95 |
| 2024-06-27 | 2024-07-16 | 20 days | -2.1% | $61.76 | $60.45 | $61.97 |
| 2024-06-25 | 2024-06-26 | 2 days | -0.2% | $61.68 | $61.55 | $61.76 |
| 2024-06-07 | 2024-06-24 | 18 days | -2.3% | $61.38 | $59.95 | $61.68 |
| 2024-06-05 | 2024-06-06 | 2 days | -0.0% | $61.18 | $61.16 | $61.38 |
| 2024-05-14 | 2024-06-04 | 22 days | -3.0% | $60.83 | $59.03 | $61.18 |
| 2022-04-22 | 2024-05-06 | 746 days | -17.3% | $59.63 | $49.33 | $59.65 |
| 2022-04-18 | 2022-04-19 | 2 days | -0.9% | $58.55 | $58.03 | $58.60 |
| 2022-04-11 | 2022-04-12 | 2 days | -0.0% | $57.48 | $57.46 | $58.14 |
| 2022-04-04 | 2022-04-06 | 3 days | -0.6% | $56.62 | $56.26 | $56.82 |
| 2022-02-28 | 2022-04-01 | 32 days | -7.9% | $56.17 | $51.73 | $56.62 |
| 2022-02-22 | 2022-02-25 | 4 days | -3.2% | $55.89 | $54.08 | $56.17 |
| 2022-02-09 | 2022-02-17 | 9 days | -2.8% | $55.41 | $53.88 | $55.52 |
| 2022-02-04 | 2022-02-08 | 5 days | -1.1% | $55.06 | $54.48 | $55.41 |
| 2022-01-18 | 2022-02-03 | 17 days | -2.9% | $54.86 | $53.26 | $55.06 |
| 2022-01-06 | 2022-01-13 | 8 days | -0.8% | $54.33 | $53.92 | $54.43 |
| 2021-12-30 | 2021-12-31 | 2 days | -0.3% | $52.68 | $52.53 | $52.92 |
| 2021-12-17 | 2021-12-27 | 11 days | -1.9% | $52.42 | $51.42 | $52.42 |
| 2021-08-17 | 2021-12-13 | 119 days | -8.0% | $50.59 | $46.53 | $51.62 |
| 2021-07-28 | 2021-08-16 | 20 days | -2.0% | $50.40 | $49.38 | $50.59 |
| 2020-02-24 | 2021-07-27 | 519 days | -37.0% | $50.37 | $31.74 | $50.40 |
| 2020-02-18 | 2020-02-21 | 4 days | -0.7% | $50.22 | $49.87 | $50.37 |
| 2020-02-11 | 2020-02-14 | 4 days | -0.6% | $50.05 | $49.77 | $50.22 |
| 2020-01-31 | 2020-02-06 | 7 days | -0.8% | $49.31 | $48.92 | $49.42 |
| 2020-01-24 | 2020-01-30 | 7 days | -1.4% | $48.45 | $47.76 | $49.31 |
| 2020-01-14 | 2020-01-15 | 2 days | -0.2% | $47.02 | $46.91 | $47.50 |
| 2020-01-02 | 2020-01-10 | 9 days | -2.0% | $46.37 | $45.45 | $46.52 |
| 2019-12-30 | 2019-12-31 | 2 days | -0.1% | $46.37 | $46.30 | $46.37 |
| 2019-12-23 | 2019-12-26 | 4 days | -0.5% | $46.05 | $45.83 | $46.09 |
| 2019-09-05 | 2019-12-20 | 107 days | -6.6% | $46.04 | $43.00 | $46.05 |
| 2018-01-29 | 2018-10-30 | 274 days | -13.6% | $38.09 | $32.90 | $38.37 |
| 2016-04-05 | 2017-05-25 | 416 days | -12.2% | $34.75 | $30.50 | $34.78 |
| 2014-12-01 | 2015-12-16 | 381 days | -13.8% | $31.91 | $27.49 | $32.24 |
| 2013-05-17 | 2014-06-18 | 398 days | -12.8% | $29.15 | $25.42 | $29.16 |
| 1998-07-15 | 2011-03-30 | 4642 days | -55.0% | $21.07 | $9.49 | $21.12 |
| 1997-06-16 | 1998-03-09 | 267 days | -25.3% | $17.08 | $12.76 | $17.32 |
| 1997-02-25 | 1997-04-30 | 64 days | -14.3% | $14.87 | $12.74 | $15.09 |
| 1993-12-30 | 1994-08-16 | 229 days | -12.1% | $5.10 | $4.49 | $5.22 |
| 1992-09-21 | 1993-07-15 | 298 days | -18.1% | $5.01 | $4.10 | $5.01 |
| 1992-05-20 | 1992-09-18 | 122 days | -12.5% | $4.99 | $4.37 | $5.01 |
| 1992-01-06 | 1992-04-03 | 89 days | -14.1% | $4.58 | $3.94 | $4.59 |
| 1990-07-20 | 1990-12-05 | 139 days | -21.2% | $2.56 | $2.02 | $2.57 |
| 1989-12-14 | 1990-04-10 | 117 days | -17.4% | $2.13 | $1.76 | $2.14 |
| 1987-08-26 | 1989-03-13 | 566 days | -41.2% | $1.30 | $0.76 | $1.31 |
| 1987-03-12 | 1987-08-06 | 147 days | -20.5% | $1.21 | $0.96 | $1.21 |
| 1986-07-03 | 1987-02-13 | 226 days | -24.3% | $1.06 | $0.81 | $1.07 |
| 1985-12-17 | 1986-02-18 | 64 days | -12.5% | $0.70 | $0.61 | $0.70 |
How to read: Each row shows a complete drawdown from peak to recovery. Red rows = most severe drawdowns (worst 20% or 5x+ average), yellow rows = moderate (2x-5x worse than average).
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Or explore current drawdowns:
The Coca-Cola Company (KO) is trading at $83.08 as of Jul 14, 2026. It is 2.3% below its high of $85.05. The drawdown has lasted 5 days. Severity score: 0.5 (Typical).
KO Price History and Drawdown Data
Latest price
$83.08
High-water mark
$85.05
Current drawdown
-2.3%
Days in drawdown
5
This KO page is built around daily price history, the latest high-water mark, current drawdown depth, drawdown duration, and comparable historical drawdown events. The chart above provides the price-history context, while the sections below explain how the current move compares with prior The Coca-Cola Company drawdowns.
What History Says About KO
The Coca-Cola Company has dropped 20%+ from its high 7 times in its tracked history. These events lasted an average of 929 days with an average max drop of -32.1%.
The current drawdown of -2.3% has lasted 5 days, which is within the typical range for comparable events.
| Period | Max Drop | Duration |
|---|---|---|
| Jul 1998 to Mar 2011 | -55.0% | 4642 days |
| Aug 1987 to Mar 1989 | -41.2% | 566 days |
| Feb 2020 to Jul 2021 | -37.0% | 519 days |
| Jun 1997 to Mar 1998 | -25.3% | 267 days |
| Jul 1986 to Feb 1987 | -24.3% | 226 days |
| Jul 1990 to Dec 1990 | -21.2% | 139 days |
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